Personal Search

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John Battelle points to a paper by Vivisimo’s CEO, Raul Valdes-Perez, who says: “…. search personalization is likely to waste the talents of top computer scientists. It may even give worse results…”

On a related note, Fortune writes how Yahoo is combining social networking with search: “Yahoo hopes it can trump Google someday by combining MyWeb’s shared bookmarking with Yahoo’s existing search engine. Users get conventional search results, with those that have been tagged brought to the head of the list. MyWeb 2.0 is still in its early stages.”

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