SUBJECT MATTERS: Why Google did not pursue


My first reaction to this particular news was a great surprise. To be honest it was long time since my last try to use Yahoo services (not counting newly purchased ones). For my personal perception as an end user (as well as techy guy) is kind of Web 2.0 service I associated with my experience of using rather those by Google, not by Yahoo. That is why I am not happy as a user to learn about this deal. As much as I was not happy to learn some time ago that Flickr and then Skype was landed at Yahoo.

So why does Google miss such obvious opportunities and let them sneak out to one of its major competitors? The only answer I can found is that it did not matched Google’s strategy.

From its very beginning Google is known to offer innovative services of high quality. And these services were always based on its technologies, originally developed or seldom purchased. As far as I remember Google sometimes bought technologies but never established services or products with its companies, brands etc.

The answer as I see it lies at the fact that such purchased products or services are to be integrated into existing service set. And again from what we know, ‘to be integrated’ for Google means to be seamlessly integrated, including such pieces as look-and-feel and data storage. Not an easy thing to do with established service and tons of existing users, is it?

Google was one of pioneers in new approach to its customers. And as I might guess it prefers to refuse from just adding newly purchased and poorly integrated service to its service pool and either develop on its own or even stick to what it has at moment. Not to forget Google Labs as natural source of Google’s new offerings. It seems indicative that the very same day Yahoo bought Goodle added webclips functionality to its Gmail.

Approach is worthy of respect. Still… I miss having Flickr, Skype and at Google’s stock. Should I eventually create my Yahoo account now? Or should I go for Furl?

Updated: As I was corrected be reader, Skype actually was bought by Ebay, not Yahoo. Sorry for the mistake.


18 Responses to “SUBJECT MATTERS: Why Google did not pursue”

  1. tpower Says:

    I also think that the functionality of could be relatively easily built into Google. It may make more sense for Google to build this sort of thing themselves, rather then acquire a company, as Yahoo! has been fond of lately. The core technology of is nothing special, and their user base that they bring to Yahoo, while big (300,00 I believe), is not terribly large relative to the user base of Google. If Google wanted to build and incorporate a service similar to, they probably could without too much difficulty.

    Still this is an interesting and goog acquisition for Yahoo!, and I think Google had better start realizing that social bookmarking, tagging, etc. is going to be a big thing. Computer power and fancy algorithms alone will only take Google so far.

  2. subjectmatters Says:

    Tpower, thank you for interesting comment. I also hope Google will start to realize importance of services.

  3. justbeing Says:

    It could also be said that while social bookmarking is going to be big, it’s also going to be very wise spread. The idea of sharing bookmarks on a website it many years old, did not pioneer that, and though the tagging and feeds are fairly new, those weren’t developed by them, either.

    Right now, Firefox extensions add the capability to interface with several social bookmarking sites. Delicious may not be a mouthwatering mouthful to many people. If Google were to be involved in social bookmarking, I’d tend to think they’d be more inclined to make it a part of what they do best: bringing order and relevance to a wild, freeform mass of information.

  4. subjectmatters Says:

    I agree with you. I do not expect Google will make just another social bookmarking service. And they definitely are moving to direction you pointed. Still at moment with Google’s beta for tagging search history they are not much close to what delicious offers. Point is that it starts becoming a question of competition.

  5. stealbelow Says:

    “some time ago that Flickr and then Skype was landed at Yahoo.”

    Last I checked Yahoo wasn’t the owner of Ebay?!..and Ebay owns Skype?

  6. subjectmatters Says:

    Oops… Yes, Skype was bought by Ebay, not Yahoo. My apologize. Thank you for your attention.

  7. Hernán Says:

    Hi, sorry for bother you, but, could u tell me how can i add the code of STATCOUNTER in the wordpress blog?

  8. Régis Says:

    Why do you say Google perfectly integrates services? How do you see, or Google Talk integrated in the Google sphere? I don’t know about the back-office integration, but clearly the marketing is not seamlessly integrated, nor is the presentation.

  9. links for 2005-12-13 at Almaren Says:

    […] Subject Matters » Blog Archive » SUBJECT MATTERS: Why Google did not pursue So why does Google miss such obvious opportunities and let them sneak out to one of its major competitors? The only answer I can found is that it did not matched Google’s strategy. (tags: google yahoo analysis) […]

  10. digital_kevin Says:

    my tags are not for sale – my links are not for sale

    i left:

  11. Jeff Says:

    I wonder if Google Trends “Bookmarks” are any indication of some type of response from Google?

  12. subjectmatters Says:

    Yes, I wonder too. Right now its usability is quite poor.

  13. SIP is best Says:

    It’s a big mistake that ebay buy some non-standard protocol software and want it to grow big.

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  18. Yahoo Gets « Lorelle on WordPress Says:

    […] by putting the power of Yahoo! behind them, but a lot of people are not so happy about the mix. Why Google Did Not Pursue, by Subject Matters, offers an interesting view on why Google didn’t grab, but […]

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