Amazon offers storage

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BusinessWeek writes:

…Online store with “Earth’s biggest selection” of everything from books to zithers will announce Tuesday morning that it’s adding a new and different kind of service: an unlimited data storage service aimed at software developers who are creating new Web sites and services.
This could help spur a whole bunch of new Web mash-ups and other services.

TechDirt writes:

Word is leaking out tonight that it’s Amazon that’s leading the way with the open platform. This isn’t about storage, even though that’s what most people will talk about. This is about being the file system and database on which web apps are built. That’s much more powerful than just storage.

Forget the head fake of Amazon getting into contextual advertising. Combine this announcement with the announcement a few months ago from Amazon subsidiary Alexa opening up their search platform, and start to imagine what developers could do if they can simply plug into an open online file system/database and an open search engine — and then just build an app on top of that.

It’s like Amazon just provided much of the database and middleware someone might need to develop a web-based app. Of course, there’s a lot of marketing that needs to be done between here and there, and convincing everyone to jump on that platform may not be easy (and who knows, the terms of service may be problematic). That’s, in part, because people just don’t think of Amazon in this way. However, if Amazon really can convince people that it’s providing the basics they need to build the next generation of web apps, Amazon just became a much more interesting company — not by copying Google and Yahoo, but by going beyond them and doing what both companies have yet to do.

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