Google Mobile

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Business Week has an interview with Deep Nishar, Google’s director of product management who also heads the company’s wireless efforts worldwide. Excerpts:

How important strategically is the mobile business to Google?

For Google, it’s extremely strategic. Our mission is, take the world’s information and make it universally available and useful for our users. And we don’t believe all the users will use PCs to access content. Especially in emerging markets where cell phone penetration is deeper than PC penetration, cell phones might become — or, in some cases, have already become — the primary means of accessing data.

What’s your overarching mobile strategy?

The phone is not the PC. It’s about creating the right experience for the mobile user, so they can find exactly what they want, quickly and efficiently. People search differently on mobile phones; they don’t browse as much, as PC users do, for example.

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