Archive for the ‘Mobile’ Category

AdMob

March 14, 2006

Russell Buckley writes:

AdMob is a pay-per-click marketplace for mobiles. Think Google AdWords for phones – yes, it’s that deliciously simple.

Publishers of any website optimised for mobile viewing can join the network free. And Admob run text-based ads on their site, whenever viewed by a mobile and share revenue. In other words, for a publisher, it’s all upside.

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Google Mobile

March 14, 2006

Business Week has an interview with Deep Nishar, Google’s director of product management who also heads the company’s wireless efforts worldwide. Excerpts:

How important strategically is the mobile business to Google?

For Google, it’s extremely strategic. Our mission is, take the world’s information and make it universally available and useful for our users. And we don’t believe all the users will use PCs to access content. Especially in emerging markets where cell phone penetration is deeper than PC penetration, cell phones might become — or, in some cases, have already become — the primary means of accessing data.

What’s your overarching mobile strategy?

The phone is not the PC. It’s about creating the right experience for the mobile user, so they can find exactly what they want, quickly and efficiently. People search differently on mobile phones; they don’t browse as much, as PC users do, for example.

Mobile Web 2.0 Service Example

March 14, 2006

Ajit Jaokar elaborates on a specific example as part of his ongoing series:

The service we are considering here is a `mobile’ version of a combination of del.icio.us and flickr.

As you probably know, both del.icio.us and flickr are based on tags. However, note that in a mobile context, a `tag’ would have a different meaning to the term on the web. People do not like to enter a lot of information on a mobile device. Thus, a tag in a mobile sense, would be explicit information entered by the user(i.e. a `web’ tag) but more importantly information captured implicitly when the image was captured(for example the user’s location).

The service would enable you to
a) Search related images and get more information about a `camera phone image’ using historical analysis of metadata (including tags) from other users. This bit works like del.icio.us i.e. searching via tags BUT with a mobile element because the `tag’ could include many data elements that are unique to mobility(such as location)
b) `Share’ your images with others (either nominated friends or the general public similar to flickr but as a mobile service)

From a user perspective, the user would be able to
a) Capture an image using a camera phone alongwith metadata related to that image
b) Gain more information about that image from an analysis of historical data (either a missing element in the image or identifying the image itself)
c) Search related images based on tags
d) Share her image with others – either nominated friends or the general public

Mobile Advertising

March 5, 2006

PaidContent has an interview with Jim Voelker, CEO, InfoSpace:

Q: What about advertising on mobiles? Ad listings? Ad-supported content?

A: We are bullish on mobile advertising (listings, ad-supported content, etc.). I think mobile advertising will take several forms, including a search-like form, where the user is looking for a local restaurant, finds it, calls it, and basically, conducts a transaction between the advertiser, InfoSpace and a carrier.

Mobile Internet

December 8, 2005

IHT writes:

The mobile Internet – or, the World Wide Web that you can get on your cellphone or handheld device – has had an incredibly lengthy and labored gestation. Around the turn of the century, it was widely heralded by the telecommunications industry, only to be widely derided by consumers for being slow, cumbersome and generally useless.

Today, it is still sometimes slow and occasionally cumbersome, but the portable Internet is no longer useless. On a recent-model mobile phone, you can navigate to almost any Web site at an almost-reasonable speed and a not-too-outrageous cost, once you sign up for a data plan with your phone company. You can get and send e-mail from your regular accounts. For consumers, it is convenient and cool; for business users, it can be a critical mobile tool.

But it is still a far cry from using the Internet on a personal computer.