Rudy De Waele points to a paper by advertising specialist Paul Beelen who writes:
This type of Internet is far more dangerous to the advertising industry than the previous one. This new type of Internet undermines the very principals advertising has relied on for decades, such as information-asymmetry and top-down content delivery.
Slashdot offers lessons for newspaper survival:
1. No matter how much I or any other reporter or editor may know about a subject, some of the readers know more. What’s more, if you give those readers an easy way to contribute their knowledge to a story, they will.
2. Not all readers know what they’re talking about.
3. No matter what you do, some readers will post malicious and/or obscene comments
4. What if readers post comments that advertisers don’t like?
morph writes about the key trends:
Subscription Electronic Media
Home Media
Personal Media
DRM
Advertising Dollars from Tech
Subject Matters 